Cost
$109.9k
Clicks
17.3k
Impressions
270.5k
Conversions
1.1k
CPA
$100
ROAS
5.00x
CTR
6.4%
CVR
6.3%
Avg CPC
$6.34
Changed from Manual CPC to Target CPA
+40% CPA in 5 days after change
Budget reduced from $2,800 to $2,200
IS Lost to Budget rose from 8% → 18%
Paused top-performing RSA (strength: Excellent)
CTR dropped 1.8pp in 48h
Target CPA raised from $90 → $110 for competitor campaign
CPA climbed to $152 (38% over target)
Added 42 broad match keywords to Nonbrand | SMB
IS Lost to Rank rose from 38% → 62%
Add 47 Negative Keywords
Reallocate $2,500/day from Paused Enterprise to Nonbrand SaaS
Promote 8 High-Converting Queries to Exact Match
Fix Poor-Strength RSA in Project Management Campaign
CPA Spike Detected
CPA rose from $90 → $127 (+41%) over 7 days
IS Lost to Budget Rising
IS Lost to Budget at 18.2% (target: <10%)
CTR Drop — Ad Relevance Issue
CTR dropped from 4.8% → 3.2% (-33%) over 10 days
High Spend, Low Conversion Rate
CVR at 4.6% vs account avg 7.1% — spending $162 CPA vs $90 target
Competitor Campaign CPA Over Target
CPA at $152 vs $110 target (+38%)